The Digital Transformation of a Trade Fair Stand.
In the name of Industry 4.0, RECCON received a request to digitally transform the existing Voith Turbo stand for Busworld 2017. It was also about the development of a consistent content-based central idea to represent the trend of e-mobility both in the claim, as well as in the key visuality.
Our guiding principle emerged: New Mobility – New Horizons. In combination with a visually emotional approach for the visitors, we were successful in creating a surprising experience that stood out much more than any other visualities concerning bus motifs! Visitors were led to the trend regarding the journey “off to new horizons.” At the same time, all product exhibits were omitted – the service areas were represented by mapped media content on specially erected LED panels in the front of the exhibition stand.