The Voith Turbo GmbH & Co. KG approached RECCON at this year’s Busworld in Kortrijk (Belgium) with the task of compiling industry-related trend assessments of visitors in an efficient and innovative way and to merge this closely with an eye-catching lead management concept.
RECCON has developed a digital, web-based trend indicator, which is accessible via the iPad supported by the fair stand as well as a mobile device optimized by external access sources. To stress the importance of the measure, RECCON combined the trend query with an emotional lead management concept in the form of cartoon drawings.
The cartoon drawings functioned as a giveaway for visitors and ensured external awareness of the campaign over the rest of the fairgrounds. All in all a successful measure, which confronted visitors with industry-relevant matters – reinforcing the presence of Voith Turbo at Busworld 2015. Thank you for the trust you have placed in us.