Berlin Day and Night
Konica Minolta once again invited more than 1,000 dealers from 26 countries to the “European Leadership Campus 2017” in Berlin.
In addition to a spectacular show, high-profile lectures and a product exhibition over more than 2.000 m2, the urbanity and creativity of the world metropolis was not neglected.
In the evening, RECCON transformed the Arena Treptow into a party hotspot with an extensive replica of the Berlin neighborhood and a fast-paced program!The new forms of communication and media were not given short shrift in Berlin, either. Thus, e.g. permanent influencers with short instastories about the events and all delegates were able to put together their favorite program individually via the specially developed event app.
Once again, RECCON offered exciting new approaches here as the lead agency; convincing not only the dealers, but also the global leadership elite of Konica Minolta Inc. with its multi-faceted state-of-the-art event architecture.Play Video